Hi, I'm Elain. I’m a results-driven writer with a passion for crafting meaningful, engaging, and conversational customer experiences.
I’m obsessed with finding that sweet spot between strategy, design, and language.
At KINKA FAMILY, I wrote copy for all of the company’s 5 brands—KINTON RAMEN, KINKA IZAKAYA, KINTORI YAKITORI, JaBistro, and NEO COFFEE BAR—and for their internal communications. From emails to social media to blog posts, I managed all copy and communications.
WE Charity is an international charity that partners with developing communities to support them with the tools to break the cycle of poverty. It has different components that empower change locally and globally: WE Schools and WE Villages.
For WE Villages, I’ve written community updates and stories that are sent quarterly to partners and donors.
On the donor engagement side, I’ve written the donor welcome package, brochures, emails, and more.
WE Schools is a unique, experiential service-learning program. The WE Schools Kit was my biggest project for WE Schools to date. It’s an annual kit that provides students with the ideas and inspiration to take action on causes they care about. From inception to the final product, researching to writing, I’m proud to have been part of this project that will impact so many young people.
These ads are some fun spec work for a Toronto brewery that specializes in experimentation in their beer-making process.