Hi.
SKILLS
Product Design & Strategy: Ideating, developing, and creating solutions to solve client problems
Content Design & UX Writing: Strategizing and creating content to improve the user experience
Information Architecture: Organizing information in an intuitive way
Business Analysis & Stakeholder-ing: Gather, analyze and prioritize requirements from stakeholders and business to deliver high-quality, high-impact products
experience
Lead Digital Content Designer @ Royal Bank of Canada / Aug 2021 - Present
Freelance Copy/UX Writer, Editor & Content Strategist / Sept 2017 - Present
Clients: Staples, Coffee Meets Bagel, WE Charity, Mirage Media & Consulting, Change Connect, Popular Book Company, TO Food Fest)
CRM Copywriter @ BIMM / May 2021 - Aug 2021
Clients: PC Financial, Audi
Senior Copywriter @ Feed Agency / June 2020 - May 2021
Client: eBay Creative and UX Design/Global Growth
Copywriter @ KINKA FAMILY / Nov 2019 - June 2020
Copywriter @ WE / June 2018 - Nov 2019
AWARDS
2023 RBC Q4 Individual Performance Award
2023 RBC Quarterly Cross-Functional Team Award
SCHOOL
BrainStation / User Experience Design Certificate
Humber College / Advertising Copywriting Post-Graduate Certificate
University of Toronto St. George / B.A. Hon., English Literature
CONTACT
lyelain@gmail.com